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THE WHAT? Dove has joined the decision to guard tweens from untimely look nervousness, attributable to publicity to grownup skincare content material on social media, harming their shallowness. The model has teamed up with Dr Phillippa Diedrichs and Dr Marisa Garshick to create The Gen A Anti-Ageing Discuss, a free useful resource on how you can discuss to younger individuals about anti-ageing.
THE DETAILS Dove, along with highly effective TikTok voices, goals to spotlight the absurdity of the difficulty and lift consciousness via thumb-stopping artistic content material that includes impactful, embellished faces representing #TheFaceofTen and what it must be coated with – extra glitter, stickers, and face paint – not retinol and inappropriate anti-ageing skincare components and merchandise.
THE WHY? Firdaous El Honsali, International Vice President, Dove, explains, “When did 10-year-olds begin worrying about wrinkles and getting older? It’s time to converse as much as spotlight the absurdity and defend their shallowness. At Dove, we imagine magnificence must be a supply of happiness, not nervousness. For twenty years, we’ve taken motion to construct confidence and shallowness for thousands and thousands of women. At present, our ladies are anti-ageing earlier than they’ve even began to develop up and wish us greater than ever.”
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