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THE WHAT? Kohl’s has introduced that its Sephora at Kohl’s partnership goes from power to power. Gross sales exceeded US$1.4 billion in 2023 and the division retailer says it’s on monitor to surpass its purpose of US$2 billion by 2025.
THE DETAILS Some 140 new small format (75 sq ft) areas will open by summer time in 40 states, Kohl’s mentioned. Buyers will discover a curated merchandizing strategy in these smaller-format shops, with merchandise displayed by class slightly than model.
THE WHY? Nick Jones, Kohl’s Chief Merchandising and Digital Officer, reveals, “We’re pleased with the continued success of our partnership with Sephora. Not solely are we nicely on our approach to having a Sephora presence in each Kohl’s retailer throughout America, however we’re additionally seeing sturdy gross sales momentum from our present shops, and the expertise is bringing new clients to Kohl’s. Over the previous three years, Sephora at Kohl’s has grow to be a magnificence share chief, and our continued funding in bringing status magnificence choices to extra shops this yr demonstrates our steadfast perception within the energy of our partnership.”
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