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GEKA launches first ever formulation compliant recycled polypropylene materials appropriate for cosmetics packaging
GEKA, medmix’s magnificence model, is revolutionizing the cosmetics packaging market with a breakthrough materials innovation in sustainable cosmetics. The primary ever bulk and formulation compliant post-consumer-recycled (PCR) polypropylene (PP) materials appropriate for main beauty packaging. The brand new materials supplies unprecedented colour brilliance, ensures no lack of visible results and saves 75% CO2-emissions in comparison with virgin supplies.
The brand new PCR PP is appropriate for parts in touch with formulation like bottles and rods – a breakthrough materials innovation. It behaves identically to virgin materials, so there’s no want for producers to regulate tooling or processing tools and is obtainable at a comparable value stage. This makes it a zero-investment answer that enables manufacturers to take an in a single day step towards sustainability.
Assembly excessive requirements
The brand new materials was developed in shut collaboration with GEKA’s long-standing associate WIS-Kunststoffe. It consists of at the least 95% recycled PP plastic, is totally odorless, and has been examined in line with a number of strict worldwide requirements aimed toward each the cosmetics and meals manufacturing sectors. This consists of EU (No) 10/2011 (meals contact), EC 1223/2009 (beauty merchandise), REACH (no) 1907/2006 and California Proposition 65.
The fabric’s capability to fulfill these excessive requirements opens new horizons for the packaging of merchandise akin to water-based mascaras. Beforehand, the exacting high quality and suitability necessities for parts that come into contact with the beauty, such because the thread half and bottle, dominated out the usage of PCR PPs. Now, for the primary time, the packaging will be made solely from recycled materials.
GEKA and WIS-Kunststoffe labored to make sure that the brand new materials is optimized to be used in cosmetics packaging. This implies the fabric is color-neutral, permitting for a broad spectrum of shade and impact mixtures that would not be achieved with typical recycled packaging. As the brand new materials doesn’t have the standard impurities or require added colour batches, it affords consistency and vibrancy in hues that had been beforehand arduous to take care of.
For magnificence manufacturers it’s opening up the horizon of design. Beauty manufacturers can now use advanced results akin to metallic sheen or chrome with out compromising on brilliance or having to make use of extreme quantities of pigment. As the fabric acts precisely like virgin PP, it supplies unprecedented colour brilliance and ensures completely no lack of visible impact.
This colour stability and vibrancy signifies that cosmetics companies can change packaging parts beforehand comprised of commonplace PP to the brand new recycled materials with out altering any of their current branding.
A ground-breaking materials
Huong Bister, Head of R&D at GEKA , says: “This ground-breaking PCR PP materials permits the cosmetics business to drive sustainability with out sacrificing efficiency, performance, or high quality. Whereas many producers have used PCR in packaging earlier than, that is the primary PCR PP that’s protected to make use of in direct contact with the beauty itself.
“Conventional PCR supplies can battle with muddied look and compatibility points. These considerations don’t apply to GEKA’s new PCR PP. Manufacturers don’t must sacrifice their stunning design ideas to be a sustainable possibility. It’ll maintain vivid colours simply because the virgin materials would, from piano-black to pure white.”
GEKA was launching its new materials at Cosmopack in Bologna, which run March 21-24, 2024. Guests had been in a position to view the breakthrough materials in particular person at Corridor 15 – Sales space E2/F1.
About GEKA
Based in 1925, the GEKA model is a world main producer, provider and wholesaler for top precision magnificence utility options for mascara, lip gloss and concealer merchandise. With deep experience in magnificence instruments, twisted wire brush and micro brush applied sciences GEKA represents steady innovation by way of its quite a few patents. As a part of medmix, a world supplier of excessive precision supply units, GEKA affords worldwide entry by way of manufacturing websites in Bechhofen, Germany, Elgin, USA, Sao Paulo, Brazil, and Shanghai, China.
www.geka-world.com
About medmix
medmix is a world chief in high-precision supply units. We occupy main positions within the healthcare, shopper and industrial end-markets. Our clients profit from a dedication to innovation and technological development that has resulted in over 900 lively patents. Our 15 manufacturing websites worldwide along with our extremely motivated and skilled crew of almost 2’000 staff present our clients with uncompromising high quality, proximity and agility. medmix is headquartered in Baar, Switzerland. Our shares are traded on the SIX Swiss Alternate (SIX: MEDX). www.medmix.swiss
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