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THE WHAT? The Estee Lauder Corporations has introduced that it’s launching its Clinique model on Amazon’s US Premium Magnificence retailer. The skincare model is the primary of a ‘choose few manufacturers’ inside ELC’s portfolio to open a storefront on the e-commerce platform.
THE DETAILS Buyers will be capable of browse and order merchandise from the model’s skincare, perfume, make-up and males’s traces or full an interactive questionnaire to obtain a custom-fit skincare routine.
THE WHY? Fabrizio Freda, President and Chief Government Officer, The Estée Lauder Corporations stated, “We’re thrilled to be strategically increasing our shopper attain within the U.S. as a choose few Estée Lauder Corporations manufacturers open devoted storefronts in Amazon’s fast-growing Premium Magnificence vacation spot over the approaching months, beginning with Clinique as we speak. Clinique launches with its dermatologist guided skincare and make-up merchandise, which could be shortly delivered to shoppers’ doorsteps, together with partaking and academic options resembling our Clinique Pores and skin Evaluation device.”
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