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THE WHAT? Rimmel has introduced British Olympic diver Tom Daley as its first international male ambassador.
THE DETAILS Stating that ‘magnificence ought to be inclusive for all,’ Daley’s signing aligns with the corporate’s mission to ‘breakdown magnificence boundaries.’
Daley joins the Match Perfection basis franchise alongside Adwoa Aboah.
Commenting on his new function, Tom says: “I’m delighted to be Rimmel’s first international male ambassador. No matter gender, everybody ought to be capable to appear and feel the most effective model of themselves and it’s nice to see that this range is going on within the magnificence business’.”
THE WHY? Sarah Al Shohaib, Rimmel Senior Vice President feedback: “Rimmel’s partnership with Tom Daley marks an thrilling new period for the model. We’re pleased with our mission to prioritise range and inclusion and really feel honoured to have Tom as our first international male ambassador.
“As a world-class athlete and an advocate for psychological well being and LGBTQI+ rights, Tom is a strong function mannequin. By working collectively, we aspire to encourage higher magnificence acceptance and self-expression for everybody.”
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