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You don’t must be an artist to note that automotive design has modified dramatically over the previous few a long time. Whereas each decade sees car designers take inspiration from outdoors the automotive business, new-age automobiles are blazing their very own paths for automotive designs. With a view to sustain with the ever-changing panorama of automotive design, BMW lately moved its innovative Designworks division to Santa Monica, California.
At first look, the transfer may be complicated. For the previous 50 years, Designworks has been positioned in Thousand Oaks and has labored out of a 70,000 square-foot facility. The brand new studio in Santa Monica has simply 16,000 sq. ft of house. Whereas the change in location might seem to be a enterprise deal gone unhealthy, the change will assist Designworks actually flex its muscular tissues as an revolutionary design studio. That ought to imply extra stirring designs for shoppers.
Whereas the brand new studio in Santa Monica solely has 16,000 sq. ft of usable house, it’s nonetheless the biggest of BMW’s different Designworks amenities in Shangai and Munich. Talking of these different areas, the staff within the new studio will nonetheless work intently collectively to create cohesive designs. Designworks’ new studio is getting used to assist the group progress into the digital world.
As BMW notes, having a facility in Santa Monica places the automaker near different design, media, and tech corporations. The automaker goes as far as saying the brand new studio is within the coronary heart of “Silicon Seaside.” Being near different high-tech corporations will enable Designworks to increase its clientele and partnerships from industries outdoors cars, together with inside areas, charging infrastructure, and client electronics. The movie industry is subsequent door, too, as are proficient composers like Hans Zimmer, who has labored with BMW prior to now for EV sounds.
BMW is actually doubling down on the digital side of the brand new studio. Whereas automakers proceed to sculpt car designs out of clay and make the most of milling machines, the brand new studio will solely use digital instruments. “Our new studio permits us to totally exploit the freedoms digitalization offers us,” mentioned Holger Hampf, Head of Designworks. Shifting to utilizing digital instruments to design issues ought to enable the studio in Santa Monica to work extra intently with the amenities in Munich and Shanghai.
When you’re questioning what you’ll be able to anticipate to see from Designworks, take a look at the BMW M Hybrid V8 race automotive that made its debut on the 24 Hours of Daytona. That car was penned by the proficient people at Designworks, as was the M Imaginative and prescient NEXT Idea from 2019. The design studio can also be credited with penning most of BMW’s SUVs and the automaker’s electrical automobiles below the i Model. Exterior of car design, Designworks is trying into new manufacturing strategies and environmentally pleasant supplies like non-animal textiles and bacteria-based, plastic-free supplies. Moreover, Designworks made a particular smartphone utility for the reveal of the BMW i Imaginative and prescient Dee at this 12 months’s Shopper Electronics Present.
We’re excited to see what BMW’s Designworks has in retailer for the longer term. With BMW set to focus extra on electrical automobiles, we’re positive the design studio will come out with some radically designed electrical ideas shortly.
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