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THE WHAT? Shiseido has introduced its intention for additional journey retail progress in Hainan, China as a part of its medium-term ‘SHIFT 2025 and Past’ technique.
THE DETAILS The expansion technique follows the corporate growing its journey retail presence in 2022, with new door openings for six manufacturers on the Haikou Worldwide Obligation-Free Metropolis.
As a part of the brand new drive, Shiseido will proceed to have interaction customers with ‘revolutionary O2O experiences and improve its portfolio by strengthening its manufacturers and growing travel-exclusive merchandise to attain additional progress in Hainan.’
THE WHY? The journey retail market has had renewed funding as customers return to worldwide journey post-pandemic.
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