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Created in 2020 as a response to the financial impression covid-19 wreaked on the style business, #WeWearAustralian aimed to drive help for Australian style and retail companies. And in 2020 and 2021, it labored, seeing over 20 million impressions and elevating over $ 1.7 million in retail gross sales for taking part manufacturers.
For the third instalment, the initiative focuses on pushing Australia’s unbelievable depth of style expertise out to the worldwide market.
This time, #WeWearAustralian has launched its personal direct-to-consumer platform to help in driving gross sales for taking part manufacturers, utilising the prevailing infrastructure from Showroom-X.com. This may allow native manufacturers to achieve worldwide audiences by means of the Showroom-X database, giving them a possibility to ship on to the remainder of the world by means of one all-encompassing on-line web page.
“We actually needed to re-ignite the #WeWeAustralian marketing campaign based mostly off the again of final yr’s success; nevertheless, trying on the new challenges manufacturers are dealing with is vital to conserving the initiative related and purposeful,” says co-founder Kelly Atkinson. “With the phrase ‘recession’ being thrown round, we really feel one of the best ways to future-proof our manufacturers is to assist them into worldwide markets, so the joint marketing campaign imagery and a push for b2b and b2c worldwide are the place now we have headed with the brand new idea.”
Utilizing the Nice Southern Area as a placing backdrop, photographer Pierre Toussaint groups up with fellow WA natives Jess Gomes and Billie Jean for this yr’s marketing campaign imagery, capturing the uncooked magnificence and design expertise now we have to supply right here on our shores.
With 90 Australian manufacturers participating, together with; Jac + Jack, ESSE studios, Camilla & Marc, Jordan Gogos, Kourh, Madre Natura, No person denim, Templa, Aaizel, A.BCH and extra, #WeWearAustralian ushers in its greatest push but to bolster the Australian style business.
Launching at the moment, you possibly can help the initiative by buying immediately from the Showroom-X site and spreading the great phrase on the Australian manufacturers you’re keen on.
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