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THE WHAT? Avon has introduced a partnership with Cotton made in Africa (CmiA). The Natura &Co direct gross sales model will use CmiA-certified cotton for merchandise, together with girls’s nightwear, as a part of its sustainability agenda.
THE DETAILS CmiA cotton has a smaller environmental footprint than different cotton and is totally traceable from discipline to ultimate product. The primary merchandise ensuing from the partnership will launch within the second quarter of the 12 months.
THE WHY? Natalie Deacon, Avon’s World Sustainability Head, notes, “Along with utilizing sustainably produced uncooked supplies, we purpose to attain certification and traceability and to deal with each environmental and social features for our merchandise containing cotton. As an illustration, we’ve set ourselves the goal of utilizing solely cotton that’s traceable, by 2025, and licensed, by 2030. CmiA is the perfect accomplice to help us in pursuit of this aim, which additionally contributes to a greater world for girls, as girls play an important half in CmiA’s work in Africa.”
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