Backpack Statistics [2024]: Shopper, Product & Progress Knowledge

As extra individuals are shopping for backpacks for quite a lot of makes use of, the business is changing into extra aggressive, with manufacturers vying for market share.

Just a few manufacturers, like JanSport, have turn out to be family names, however many smaller startups are starting to make severe inroads out there.

Listed here are the important thing backpack model statistics from our analysis.

High Backpack Manufacturers by Google Search Quantity

One approach to evaluate the highest backpack manufacturers is by search quantity. Whereas this isn’t an ideal metric for income or variety of backpacks bought, it’s an correct approach to gauge the curiosity and model consciousness in a specific model.

I did in-depth Google search evaluation to search out the manufacturers with the best search quantity on Google. As a result of most of the manufacturers promote extra merchandise than simply backpacks (like Nike, for whom backpacks are merely an adjunct product), I used search phrases that embody the phrase “backpack” or “backpacks” (whichever ranked larger).

The desk beneath exhibits the highest 20 backpack manufacturers rated by Google search quantity.

Curiously, of the highest 10 manufacturers by search quantity, solely 3 specialize particularly in backpacks. Most of the prime manufacturers are attire corporations which have constructed out backpack product strains (Nike, Lululemon, and Adidas).

Inside this prime 20 listing, there may be a variety of journey, city, and outside manufacturers.

The undisputed chief of the pack is JanSport, which has greater than double the search quantity of Nike backpacks in second place. This is sensible when you’ve spent a lot time in a college or school campus and paid consideration to the backpack manufacturers. That little JanSport patch is all over the place.

High Backpack Manufacturers by Class

Backpacks might be divided into three broad classes: on a regular basis backpacks (which incorporates college, laptop computer, and commuting baggage), journey backpacks, and outside backpacks. The desk beneath exhibits the 5 hottest manufacturers in every class.

Be aware that The North Face seems in each the on a regular basis and outside backpack lists. Whereas The North Face initially began as an out of doors gear firm, it has broadened its product vary to incorporate quite a lot of every day carry backpacks for varsity, commuting, journey, and laptop computer carry. This introduced the model extra into the mainstream.

It’s additionally price noticing that JanSport and The North Face are each owned by the identical mum or dad firm: VF, which additionally controls Timberland and Eastpak. Between its diverse manufacturers, VF accounts for 55% of backpack gross sales within the US, according to the New York Times.

Backpack Model Manufacturing unit Places

I analyzed 82 of the world’s hottest backpack manufacturers to search out their manufacturing facility places and see how backpack manufacturing is distributed across the globe. Some manufacturers personal a single manufacturing facility and carry out all product meeting underneath one roof. Others contract out to dozens and even a whole lot of factories all over the world to make their merchandise.

The chart beneath exhibits the share of manufacturers that depend on factories in every area.

Unsurprisingly, Asia has the best focus of backpack manufacturing by far, with 82.9% of manufacturers utilizing manufacturing services in Asian nations. China, Vietnam, and the Philippines account for almost all of backpack manufacturing in Asia.

28% of manufacturers have some manufacturing in the USA, whereas solely 9.8% manufacture completely within the US. For a lot of of those manufacturers (like GORUCK and Hyperlite Mountain Gear), “made within the USA” is one among their main advertising and marketing claims.