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THE WHAT? Beiersdorf AG reported an 11.2% enhance in natural development within the third quarter of 2023, reaching a complete of €7.3 billion in Group gross sales. The Shopper Enterprise Phase noticed a 13.6% enhance in natural gross sales, totalling €6.0 billion, largely pushed by the worldwide success of NIVEA, Eucerin, and Aquaphor. The tesa Enterprise Phase skilled a 1.3% development, amounting to €1.3 billion in gross sales over 9 months.
THE DETAILS CEO Vincent Warnery attributes the expansion to the success of their major manufacturers and their strategic strikes in digitalisation, globalisation, and product innovation, main the corporate to lift its gross sales steering for the 12 months. Nonetheless, La Prairie confronted a 15.8% decline in gross sales resulting from disruptions within the journey retail market in China and Korea, however there are optimistic indicators of restoration in different markets.
THE WHY? Particularly, NIVEA had a 17.5% development, with success throughout all areas and classes, whereas Eucerin and Aquaphor grew by 24.8%, pushed by success in Solar Care merchandise, e-commerce, and the Latin American market. The Healthcare enterprise additionally grew by 4.3%, with improvements in plaster merchandise boosting market share. Beiersdorf has raised its full-year steering for the Shopper Enterprise Phase to a low-double-digit natural gross sales development and confirms an EBIT margin excluding particular components to be +50bps increased than the earlier 12 months. For the Group, a low-double-digit natural gross sales development is anticipated.
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