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THE WHAT? The sweetness division of C&A Brazil, Beleza C&A, has teamed up with Perfetti Van Melle’s sweet life-style model Chupa Chups to launch a brand new vary of tub and physique merchandise, in line with a report by License International.
THE DETAILS The collaboration will consist of 5 merchandise, together with a deodorant, physique splash, cleaning soap, moisturizing lotion, hand cream and a t-shirt.
The sweetness merchandise will probably be made with the Chupa Chups scent, with packaging replicating that from the Fifties and ‘60s when the model was launched.
The tie-in was orchestrated by licensing company Destra.
THE WHY? Cross-industry tie-ins proceed to be a advertising and marketing win for each manufacturers concerned, accessing a brand new and wider audience, bolstering gross sales and model visibility.
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