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MILAN — Brunello Cucinelli is bringing what he calls his “gentle luxury” strategy to eyewear.
The primary assortment of prescription glasses and sun shades beneath the 10-year licensing settlement inked in November 2022 with EssilorLuxottica is touchdown in shops — albeit very selectively — and was unveiled Thursday in Rome.
The license for the Brunello Cucinelli eyewear follows a primary capsule launched in 2021 in a collaboration with Oliver Peoples, based in 1987 and purchased by the Luxottica Group in 2007 as a part of Oakley. In 2018, Essilor and Luxottica agreed to a 46-billion-euro merger.
In an interview forward of the presentation in Rome, Cucinelli touted the connection with EssilorLuxottica, describing the eyewear big as a “very elegant and glorious” accomplice and expressing his hope “for the collections and our partnership to final for 40, 50 years,” completely in sync along with his attribute long-term methods and views.
He underscored that that is an settlement between two Italian households, reiterating his reward for Luxottica’s founder, the late Leonardo Del Vecchio, and his kids, who “consider in Italy and within the worth of Made in Italy manufacturing.” Del Vecchio’s stepson Rocco Basilico, for instance, is the chief govt officer of Oliver Peoples.
Cucinelli recalled a dialog with Del Vecchio earlier than his dying in June 2022. “After I requested him if he favored the glasses [produced for Oliver Peoples], he stated that [in any case] they have been made in the absolute best manner. That is what we have to do.”
Cucinelli’s eyewear for women and men can be positioned within the luxurious phase, in step with his style, retailing at as much as 1,200 euros. “This isn’t actually an entry into the model, and the way in which one thinks of eyewear has modified. The primary picture of an individual is their face, that is what you keep in mind, and that’s why eyewear is so essential,” he contended.
A number of the standout particulars embody lenses in peach, pistachio or cognac hues; cashmere-beige coloured arms; multimedia frames in metallic and acetate or horn, and titanium arms plated in 18-carat white or pink gold. One mannequin is customized with a small metallic plaque within the arm that reads “Solomei AD MCCCXCI [1391],” a reference to the founding date of the medieval hamlet that Cucinelli has restored and become his firm’s headquarters.
Requested what makes his namesake eyewear totally different, Cucinelli spoke of “small combos of colours and particulars, so the glasses actually mirror the model.” He praised the positioning of EssilorLuxottica, its “glorious style, international distribution, well timed deliveries, and the very best archive on the earth — I’ve by no means seen something like that.”
Francesco Milleri, chairman and CEO of EssilorLuxottica, stated the Brunello Cucinelli collections “characterize the proper synthesis of latest design and excessive artisanal craftsmanship.”
He underscored the significance of working with supplies that mirror the positioning and worth of the model, together with “acetate impressed by cashmere and materials that characterize the style collections of the maison,” and on particulars used within the creation of jewellery. “The metallic frames are all accessible solely in our Made in Japan titanium and, in solar, they characteristic the very best Barberini crystal lenses, epitomizing the status and the custom of Italian eyewear,” noticed Milleri.
Cucinelli, who has spoken for years concerning the significance of giving dignity to work, additionally highlighted how the 2 firms share “the identical idea of the office, providing stability and the fitting circumstances to staff, who work in a lovely plant [in Italy’s Agordo]. We converse the identical language.” To make sure, Luxottica welfare insurance policies are thought-about to be among the many finest within the trade.
“Leonardo Del Vecchio knew how one can dream and transmit enthusiasm to those that labored with him, initially to the extremely revered Francesco Milleri, who along with his particular humanity has created between our two groups a relationship of respect that could be a basis in any humanistic firm,” stated Cucinelli. “Plato used to say, ‘magnificence is the splendor of reality’ and for this I hope with all my coronary heart and these glasses, so actual and exquisite, will meet the curiosity of shoppers and procure all of the success they deserve.”
Cucinelli is “not solely an awesome entreprenuer but in addition a pal that I worth and admire,” continued Milleri. The eyewear collections “categorical all of the values that characterize the Brunello Cucinelli style home: a brand new conception of luxurious, fueled by respect and the dignity of labor, representing his true soul. It is a imaginative and prescient that ideally joins collectively the 2 firms. As soon as once more, collectively we can deliver into the world all that’s lovely and distinctive that our nation is aware of how one can categorical in design, high quality and magnificence.”
The collections can be accessible in principal Cucinelli boutiques worldwide and in choose specialty shops globally.
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