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*** I’VE EMBEDDED A PIC BUT CAN WE HAVE A BETTER PICTURE OF BURDESE AT THE GALA FOR FEATURED IMAGE, PLEASE? ***
MILAN — Turning accommodations into hospitality gems has been the mission of Bulgari because it first revealed the launch of its Resorts & Resorts division in 2001, changing into one of many first luxurious corporations to take a step into the sector and foresee its potential.
“We’re in the beginning a Roman jeweler and for us translating our 140-year historical past didn’t imply placing treasured gems in lodge rooms, as many initially feared, however narrating our values,” stated Bulgari’s vp of selling and communication Laura Burdese.
The primary of stated values is rarity, as Burdese underscored the meticulous and prolonged method the model takes in scouting areas and perfecting each facet of every hospitality mission earlier than opening it.
The ribbon of the primary Bulgari lodge was minimize in Milan in 2004, solely three years after the corporate shared plans to launch the devoted division in partnership with Marriott. All through the previous 20 years, areas in Bali, London, Dubai, Beijing, Shanghai, Paris and, most not too long ago, Tokyo and Rome have been added to the jewellery model’s fleet.
Even when the following openings are scheduled within the Maldives and Miami in 2025 and in Los Angeles in 2026, Bulgari has at all times been agency in its intention of maintaining the rollout restricted, in sync with the guiding asset of rarity and dedication to sustaining the excessive degree of service.
“We’ve got 9 hospitality gems and others are within the pipeline, however there’ll by no means be greater than 15 [total properties] within the subsequent three to 5 years,” confirmed Burdese, underscoring that each mission requires time to comprehend “and we took that point to search out fantastic areas.”
“These must be particular: they should be on the coronary heart of cosmopolitan cities or at resort locations, like Bali or Dubai, however all of them must be distinctive and uncommon areas. We by no means accept much less, and that’s why we don’t open that many accommodations… We by no means search for shortcuts,” stated Burdese in a panel moderated by WWD Milan Bureau Chief Luisa Zargani.
For instance, the most recent Bulgari hotel opened in Rome on the town’s central Piazza Augusto Imperatore — not removed from the town’s Spanish Steps and Bulgari’s flagship on the posh buying avenue Through Condotti — after three years of cautious restoration to guard the historic constructing whereas fully overhauling its inside.
As within the different Bulgari Resorts & Resorts, the interiors have been conceived by Italian-based structure agency Antonio Citterio and Patricia Viel, and have been exalted with handcrafted decorations linked to the historical past of Rome in addition to furnishings made by Italian corporations, just like the upholstered objects by B&B Italia and Maxalto; the marble tables by Mangiarotti for Agapecasa; lamps by Flos and Fontana Arte, and silk carpets by Altai.
“Craftsmanship is one other key worth for us,” stated Burdese. “So similar to our jewelers are artisans and artists, in each lodge we open we contain craftsmen and artists in every class, from wooden and marbles to textiles, primarily Italian and sometimes with some native additions, as a way to have each single element curated as a jewellery piece or an art work.”
The meals providing mirrors the identical consideration to element, with Bulgari relying on a long-lasting collaboration with Italian Michelin-starred chef Niko Romito in addition to chef Luca Fantin, and boasting a complete of eight Michelin stars throughout its accommodations worldwide.
“We even have a bit of mission, a really particular wine checklist devoted to heroic Italian ladies who succeeded in making their small or not-so-small wine corporations develop in a world nonetheless largely dominated by males,” stated Burdese, citing the latest addition of Francesca Balestrieri’s San Lorenzo agricultural agency within the wine providing for instance.
The third key asset Burdese talked about was Bulgari’s angle to hospitality itself, “this generosity we’ve got as a Roman model and method of taking all over the world this Italian lifestyle, which is impeccable and complex however on the similar time a bit of informal, or décontracté because the French would say.”
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