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Chanel has unveiled its newest marketing campaign to mark the launch of its Cruise 2023/2024 collection, increasing on the present’s dreamy Californian homage.
Shot by the long-lasting photographic duo Inez & Vinoodh, the marketing campaign opens with a lapsing LA sundown. Recent and nostalgic suddenly, the main target merges with tableaus of balmy evenings and sunny afternoons by the Venice Seashore seaside. Fashions Anna Ewers and Loli Bahia are poised towards Palm timber and blue skies with their Chanel-emblazoned paraphernalia—suppose surfboards with the double ‘C’ emblem, basketballs and a mustard yellow truck boasting a ‘CHANEL’ quantity plate. Clips are lower with views of a rollerblading Stav Ben Zur as she tosses round her sunkissed hair in hotpants and Chanel legwarmers.
Simply because the present leaned into the dreamscape of Los Angeles, a spot the place dreamers roll in from world wide to catch their large break, the marketing campaign harkens again to a golden age the place Hollywood glamour and coastal ease come collectively.
Inside the clip, a lamé high is worn below the emblematic two-tone cardigan. The shimmer of a jacket swathed in gold sequins and hemmed in pink performs with the shine of leather-based trousers and somewhat black satin costume studded with stars. A jacket in iridescent pale yellow tweed sits above a protracted skirt in pink and white stripes, whereas mini shorts and a bustier in pastel tweed are revealed beneath an outsized coat falling nonchalantly off the shoulders. The gathering pays tribute to the dynamic Californian way of life and offers retro athleisure a Parisian twist.
“The Cruise assortment marketing campaign combines the 2 worlds of Los Angeles: the old-world glamour of the Hollywood motion pictures we love and the health-conscious vibrant sporty vibe of Venice Seashore,” clarify the photographers. “Loli and Anna embody each worlds dressed within the high-style evening-focused appears to be like of Virgie’s assortment whereas on the basketball courts and surf sports activities alongside the Venice boardwalk.”
Coinciding with opening its largest US boutique in Beverly Hills, Chanel revealed its Cruise 2023/2024 assortment in Could on the legendary movie studio Paramount Photos. Holding such a deep reference to Hollywood, from dressing movie stars for the reason that Nineteen Twenties to its affiliations with Tribeca Movie Pageant and the world’s largest film stars, the French home is completely at residence within the Metropolis of Angels.
Placing on a carnival for friends like Margot Robbie, Kristen Stewart and Issa Rae with meals vans, ice cream and an abundance of cocktails, the present was a festive ode to the playful assortment. On the runway, Virginie Viard delivered a slew of stylish beachwear appears to be like, glitzy takes on the Californian uniform (denim cut-offs), and hyper-feminine takes on the laidback aesthetic discovered alongside Venice Seashore. The ’80s definitely had a presence in each preppy appears to be like and Jane Fonda-style legwarmers. Sparkle was a outstanding fixture throughout the board, with most appears to be like rendered in vivid pastels and wealthy gem tones to stability the ostentatious glamour.
Watch the total marketing campaign video beneath.
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