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THE WHAT? Clinique has teamed up with Kate Spade to launch a nostalgic lip gloss assortment that harks again to the early 2000s, an period that’s presently trending on TikTok, in accordance with a report revealed by Shiny.
THE DETAILS The Clinique x Kate Spade New York Pop Plush Creamy Lip Gloss assortment will launch worldwide on June 1 in 4 shades, packaged in Spade’s signature prints. TikTok and Instagram have been named as the foremost advertising channels for the collab.
THE WHY? Charlotte Warshaw, Vice President of Americas for Wholesale, Journey Retail and International Licensing at Kate Spade New York, advised Shiny that one of many distinctive issues about Kate Spade is everybody remembers their first Kate Spade pockets or bag. “After we began speaking about magnificence, Clinique was that for us… It was the identical factor, the place you do not forget that first product.”
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