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THE WHAT? Private care producer and distributor Fisk Industries has introduced the acquisition of pubic hair dye model bettybeauty.
THE DETAILS The acquisition was first pursued by Fisk previous to the pandemic, with bettybeauty stated to have “caught the corporate’s consideration for breaking boundaries within the shopper merchandise and sweetness fields and pioneering one of many world’s main hair coloration dyes.”
Based in 2006 by Nancy Jarecki in NYC, bettybeauty inc.’s hair coloration dyes are protected and specifically formulated to cowl the pubic and physique hair of ladies and men.
As a part of the announcement, Fisk Industries has additionally launched plans to launch Cowl your grey – betty for males, a hair coloration dye specifically formulated for males’s beards, mustaches, and physique hair, together with pubic hair.
Monetary phrases weren’t disclosed, with Jarecki having agreed to proceed with Fisk Industries in an advisory capability.
THE WHY? Jarecki: “On the heels of the widespread reputation of betty, I’m excited to companion with Fisk Industries to assist convey this model to its subsequent part of progress, as we break extra floor within the protected hair dye house with the launch of Cowl your grey – betty for males.
“Males not must be ashamed of grays on their face, physique or ‘down there’; now they’ll lastly use a product specifically made for these delicate areas, as a substitute of making use of harsh hair dyes at present available on the market. Plus, they’ll get pleasure from betty for males’s anti-aging and confidence-boosting advantages.”
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