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THE WHAT? Grupo Boticário has acquired Brazilian male magnificence model Dr. Jones for an undisclosed sum.
THE DETAILS Grupo Boticário bought one hundred pc of the start-up, which specialises in male grooming merchandise corresponding to beard, hair, pores and skin and tub.
The buy-out expands Grupo Boticário additional into the boys’s grooming sphere, in addition to proceed to deal with the digitization of its gross sales channels.
Dr. Jones will proceed to be offered through the model’s on-line retailer, with a medium-term purpose to increase the buyer base through Grupo Boticário’s different gross sales channels.
THE WHY? Fernando Modé, CEO of Grupo Boticário, stated, “The acquisition of Dr. Jones consolidates a sequence of strategic transactions accomplished over the previous few years specializing in accelerating our digitalization program and increasing our model portfolio. With Dr. Jones, we’re strengthening our presence within the male magnificence phase, a booming market with robust development potential.”
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