Hailey Bieber Will Design Sportswear Collections for Fila – WWD

Fila has named Hailey Bieber its new international model ambassador. The mannequin debuted in an ad campaign for the model in fall 2022 and has now entered a multiyear partnership through which she’s going to collaborate with Fila to design signature sportswear collections. The primary collaborative provide will drop forward of fall 2024.

“I’m grateful to develop my position with Fila, a model that has all the time stood out for its high quality, magnificence and daring and delightful designs,” Bieber mentioned in a press release. “I recognize the model’s Italian heritage and the eras of Fila style the place I can proceed to attract inspiration. I’m excited to convey my very own viewpoint to Fila’s iconic types, as we work to create one thing particular collectively.”

On the heels of the announcement, Fila has launched a brand new campaign that includes Bieber alongside sponsored tennis player Reilly Opelka as the corporate celebrates the fiftieth anniversary of its F-Field brand.

The emblem was launched in 1973 when Fila first introduced shade to the tennis court docket. Their use of trademark colours of navy and white pushed the envelope on the time for the strictly all-white costume code commonplace for tennis.

The brand new marketing campaign was shot by Renell Medrano and styled by Hailey and Dani Michele. Bieber is seen in a spread of types from the F-Field Anniversary Assortment, the model’s new international assortment of ladies’s and males’s attire. The tennis-inspired items embrace polo shirts, tracksuits, jackets and crewnecks. Choose types are adorned with a tennis racquet graphic print and traditional stripes, primarily in Fila’s signature pink, white and navy hues. Reilly can also be featured within the new marketing campaign, sporting a spread of males’s matching units.

“Fila model is iconic and tastemakers and sport changers specific their artistry and individualism via our designs,” mentioned Gene Yoon, international chairman at Fila, in a press release. “Hailey has been a supporter of the model and we sit up for persevering with our relationship collectively. Her affect on style and tradition is plain and he or she brings an easy and contemporary new perspective to the model.”

The F-Field assortment is now out there on fila.com.