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THE WHAT? Along with JCDecaux Transport, Hong Kong Worldwide Airport has introduced the launch of its first metaverse. The marketing campaign kicked off on July 6 and runs by means of August 31, 2023 providing manufacturers an immersive digital world by means of which they’ll have interaction worldwide guests and native travellers.
THE DETAILS Airport customers will have the ability to get pleasure from video games powered by Web3 on the corresponding cubicles. Guests can move by means of three totally different scenes: the Departure Corridor, Sky Bridge and Boarding Gate to uncover the directions for varied video games.
THE WHY? By gamifying the airport surroundings, the transport operator is hoping to supply guests with a brand new strategy to immerse themselves in a digital world and interact with manufacturers like by no means earlier than.
Shirley Chan, Managing Director of JCDecaux Transport, commented, “Because the digitalization chief of out-of-home promoting, JCDecaux Transport leverages client insights and know-how to introduce a brand new engaging approach for manufacturers to interact with HKIA guests. The launch of the HKIA Metaverse additional enhances HKIA’s promoting digital transformation. We imagine Web3 know-how is the recent pattern, and introducing this new platform at HKIA will elevate engagement between manufacturers and guests to a complete new degree.”
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