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Calvin Klein Fragrances has two new faces for its Eternity Fragrant Essence marketing campaign.
The Coty Inc.-licensed model has named Idris and Sabrina Elba faces of Eternity Fragrant Essence fragrances, timed to the revealing of two launches for women and men.
“Idris and I are passionate concerning the magnificence and wellness industries and creating inclusive work that makes us really feel stunning in our pores and skin, in an business the place our wants can usually really feel underserved,” mentioned Sabrina Elba in an electronic mail. “Calvin Klein is an iconic model that has at all times inspired freedom and self-expression. We beloved creating these pictures with the workforce and partnering with Calvin Klein on the Eternity marketing campaign.”
The 2 have been busy, having lately launched a new Okra Face Serum for his or her magnificence model, S’Ready Labs. They nonetheless discovered the time to pose for the marketing campaign, which was shot by Mert Alas.
“The fragrance and marketing campaign showcase the facility of genuine love informed via expressions of intimacy. We’re assured that Eternity Fragrant Essence Fragrances will construct the Eternity legacy of timeless love and proceed to resonate with each women and men the world over,” mentioned Javier Zotes Ciancas, international senior vp for Calvin Klein Fragrances at Coty Inc.
“The Eternity campaigns are a few of Calvin Klein’s most recognizable, and have been impacting tradition for many years. We’re thrilled to broaden Idris’s model ambassadorship via this fragrance launch and welcome his spouse Sabrina into the Calvin Klein household,” added Jonathan Bottomley, Calvin Klein’s chief advertising officer. “We anticipate that their genuine connection may have a powerful affect on customers around the globe, and additional introduce folks to the complete Calvin Klein way of life.”
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