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Izipizi has its eyes on the prize.
On Friday, the Paris-based eyewear label will launch its newest assortment, that includes ultra-round retro and fashionable studying glasses with a camouflage end alongside round sun shades accessible in camouflage or khaki leopard designs.
“From Paris to New York, this unique collaboration, crafted for city life, embodies the city spirit and invitations an immersive journey by way of the variety and vitality of those iconic cities,” Charles Brun, cofounder of Izipizi, informed WWD, explaining that the items strike a fragile stability between stylish and timeless, combining “simplicity, originality and boldness.”
When crafting the frames, Brun continued, the workforce was “adamant” about holding them reasonably priced; as such, readers are offered at $50 and sun shades at $60. They are going to be accessible for buy on-line, in shops and at choose retailers globally.
This assortment was created in partnership with Engineered Clothes, a clothes model established in 1999 by Japanese designer Daiki Suzuki. Identified for its “timeless designs” and “meticulous detailing,” Engineered Clothes performed an important position in bringing the “refined assortment” to life.
“Years in the past, I noticed a classy pair of studying glasses — for the primary time — within the well-known Parisian retailer Colette. With age, studying glasses grew to become a necessity for work, however discovering a superb pair remained an actual problem,” Suzuki mentioned. “Izipizi studying glasses had a easy design that is also become sun shades, stunning me with their particulars and lightness.”
For this collaboration, a brand new, distinctive sample was made for Engineered Clothes, incorporating the “basic” shade of the New York-based model: a customized leopard sample based mostly on olive inexperienced. To replicate the navy parts “inherent” in its designs, the readers additionally characteristic a customized tortoise camouflage sample utilizing Engineered Clothes’ base colours of khaki, brown, black and olive.
Environmental Affect
Balancing traits with ethics, Izipizi considers sustainability all through each step of the design course of.
This started in 2020 when the label began measuring its carbon footprint in hopes of higher understanding its environmental influence. Primarily based on that information, Izipizi set the objective of decreasing its carbon emissions by 50 % per pair of glasses inside 5 years — a objective that, per Brun, the model stays “steadfast” in attaining. Actually, the model has managed to cut back the carbon footprint of its glasses by 47 % in simply 4 years, in keeping with information from Izipizi’s 2023 CRS Report.
Two years later, Izipizi established the target to include bio-sourced supplies — specifically plant-based — into 30 % of its manufacturing. By June, the model debuted a “novel materials” consisting of 45 % castor oil, marking a shift away from fossil fuels.
Nonetheless, Izipizi’s crowning achievement got here in July 2023 when it achieved B-Corp standing, a certification awarded to companies that meet “excessive requirements” of verified efficiency, accountability and transparency on components from worker advantages and charitable giving to produce chain practices and enter supplies.
Being one of many 300 French companies with B-Corp certification, Brun emphasised that this achievement displays the corporate’s devoted efforts to make sure its actions are helpful to the planet and its inhabitants. And although being granted certification took “a number of months of debate, full transparency and the validation of quite a few standards,” the method was “all price it,” Brun mentioned.
“At Izipizi, contemplating sustainability in each product we develop and promote has turn out to be second nature,” he continued. “Whereas we have now already made substantial strides, we’re absolutely dedicated to working towards a extra accountable future.”
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