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THE WHAT? Lagadere Journey Retail’s Singapore department has launched a marketing campaign designed to encourage eco-friendly habits amongst consumers, in accordance with a report revealed by DFI On-line.
THE DETAILS The Select a Current that Presents the Future marketing campaign is designed to focus on the homegrown and sustainable merchandise among the many responsibility free operator’s vary, resembling hand-crafted, chilly course of soaps.
The retailer can even offer shoppers procuring luggage made out of biodegradable supplies and chopping down its vitality consumption.
THE WHY? The brand new marketing campaign builds on the retailer’s sustainability drive, initiated final 12 months with the Uncover Singapore marketing campaign.
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