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THE WHAT? The Estee Lauder Firms-owned Le Labo has opened its first bricks and mortar location in mainland China, in keeping with a report printed by WWD.
THE DETAILS Housed in a two-storey shikumen constructing in Shanghai’s Xintiandi district, the flagship homes a vegan bakery and café in addition to showcasing the model’s fragrances.
THE WHY? China is slated to be the subsequent boomtown for perfume manufacturers, and Jiayu Fan, President and CEO of Le Labo China advised WWD, “The introduction of Le Labo, a widely known fragrance model, will additional enrich and strengthen the model matrix of Le Labo in China. We’re assured that the model will develop into an engine of development for Estee Lauder Cos within the fragrance sector and for the general enterprise.”
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