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THE WHAT? LG H&H has introduced that it has agreed to accumulate Vivawave for KRW42.5 billion. Vivawave’s make-up model Hince is a millennial favorite, significantly fashionable in Japan.
THE DETAILS Vivawave reported income of KRW21.8 billion for FY2022, with gross sales cut up evenly between the home and worldwide markets, The Korea Financial Each day reviews.
THE WHY? The acquisition will add heft to LG H&H’s make-up portfolio and it intends to leverage Hince’s robust model recognition in Japan to construct market presence there, in addition to broaden its buyer base to Gen Z.
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