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THE WHAT? Loop Industries and L’Occitane en Provence have unveiled the primary fruits of their partnership, geared toward serving to the French pure magnificence model to satisfy a key sustainability goal to make use of one hundred pc recycled PET in its bottles by 2025. The pilot sees the model’s Almond Bathe Oil housed in a bottle produced utilizing one hundred pc recycled PET resin.
THE DETAILS As a part of the partnership, Loop’s branding can be featured prominently on the packaging, highlighting the bottle’s circularity, and bringing visibility to the recyclable potential of the product.
THE WHY? David Bayard, Packaging R&D Director at L’Occitane en Provence, stated, “L’Occitane en Provence may be very aware of the significance of eco-design and sustainable packaging. We now have been launching eco-refill merchandise, in-store collections and recycling companies and bottles made out of 100% recycled plastic for greater than 13 years and are persevering with to progress on this. We’re proud to accomplice with Loop Industries, whose revolutionary know-how will assist us in attaining our goal of 100% sustainable PET plastic in all our bottles by 2025. The revolutionary know-how they supply is a game-changer that may assist us play a component in addressing the rising international concern over plastic air pollution.”
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