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THE WHAT? L’Oréal Paris U.S. has launched a brand new limited-edition Colour Riche lipstick Pink My Lips in shade Le Rouge Liberté as a part of its Stand Up In opposition to Road Harassment program in an effort to ‘encourage secure bystander intervention with colour expression.’
THE DETAILS The brand new lipstick is alleged to be impressed by the wonder firm’s NGO companion Proper To Be, with L’Oréal Paris U.S. donating one hundred pc of the proceeds from every lipstick offered to the charity companion.
Proper To Be will assist to coach extra individuals in easy methods to safely and successfully intervene in conditions of avenue harassment.
THE WHY? The marketing campaign is a part of L’Oréal Paris U.S.’s ongoing technique to advocate for girls empowerment.
In accordance with a press launch, “Along with its worldwide NGO companion, Proper To Be, native charity companions, and international divisions of L’Oréal Paris, the wonder model has joined forces to coach everybody within the 5Ds methodology by Proper To Be, by means of coaching classes in each public areas and on-line at StandUp-US.com.”
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