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THE WHAT? Luxe Manufacturers has introduced that it’s going to companion with Khloe Kardashian to launch a brand new perfume line within the second half of 2024. The perfume might be Khloe Kardashian’s first standalone scent – the fact tv star has launched perfumes collectively along with her sisters prior to now.
THE DETAILS In an interview with WWD, the proprietor of Good American stated that she was ‘older and wiser’ and able to give her all to a brand new challenge.
The perfume line will make its debut with a choose assortment of merchandise subsequent fall and might be rolled out worldwide. Additional merchandise might be launched yearly.
THE WHY? Tony Bajaj, CEO of Luxe Manufacturers, instructed WWD, “It’s key for our companion to be completely in lockstep with their viewers. We’ve got to make sure that any type of expertise shares the identical imaginative and prescient and takes an entrepreneurial and forward-thinking strategy with us. Khloe occurred to be on the high of our record.”
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