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THE WHAT? L’Oréal-owned Maybelline has debuted a marketing campaign for Ramadan starring Chilean-Palestinian singer Elyanna, Egyptian actor Amira Addeb and Kuwaiti influencer Khattafya, based on a report revealed by Arab Information.
THE DETAILS The trio had been selling the model’s Lash Sensation Shy Excessive mascara, Match Me Vitamin C tint and Superstay lipstick and Elyanna sang the jingle, Yalla Ya Habibi.
THE WHY? With the Eid a serious gifting event for Muslim customers all over the place, presumablt, Maybelline is eager to boost model consciousness.
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