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For his “revolutionary” method to model constructing, Simon Porte Jacquemus, founder and inventive director of Jacquemus, will obtain the 2024 Neiman Marcus Award for Innovation within the Subject of Trend.
In revealing the award, Neiman’s credited Jacquemus for “distinct present presentation, advertising and marketing and merchandising” and cited the larger-than-life Jacquemus handbag-cars seen zipping via the streets of Paris final spring, his fall 2023 present set in opposition to the grandeur of the Palace of Versailles and the ephemeral “Jacquemus 24/24” merchandising machine pop-ups. His newest present, “Les Sculptures,” offered an uncommon perspective on vogue as artwork, Neiman’s famous.
“Simon is a once-in-a-generation innovator whose imaginative and prescient, design expertise, and enterprise prowess have resulted in certainly one of vogue’s most imaginative manufacturers that has rapidly resonated with our clients,” Geoffroy van Raemdonck, chief government officer of the Neiman Marcus Group, stated in an announcement.
“Simon has constructed a strong model rooted in French spirit with gorgeous vogue that intimately connects along with his engaged model loyalists,“ added Lana Todorovich, chief merchandising officer of Neiman Marcus. “His expertise for design and storytelling, coupled along with his capability to be each playful and splendid in his design, has captured the eye of our new luxurious shoppers.”
In 2023, Neiman Marcus revived its annual awards program after a six-year hiatus, and expanded it with two new classes — innovation and inventive affect — along with persevering with the Neiman Marcus Award for Distinguished Service within the Subject of Trend. The award program was originated 87 years in the past by the late, legendary Neiman Marcus impresario Stanley Marcus together with Carrie Marcus Neiman.
As beforehand reported, Maria Grazia Chiuri, inventive director of girls’s high fashion, ready-to-wear and equipment collections for Dior, will obtain the distinguished service award, and Daniel Roseberry, inventive director for Schiaparelli, will obtain the inventive affect award. The three 2024 award recipients shall be honored throughout Paris Trend Week on March 3 on the Ritz Paris.
“I’m actually comfortable to obtain the Neiman Marcus Award. It’s a phenomenal recognition for the model and my crew,” Jacquemus stated in an announcement. “As an unbiased designer, I used to be all the time eager on being modern and inventive within the design of my collections and in addition in my communication. It’s all the time about speaking and creating experiences with our neighborhood in a singular method. Jacquemus was all the time supported by the American market, and particularly Neiman Marcus since a few years.”
The Dallas-based Neiman Marcus began carrying purses by Jacquemus in spring 2022 and has since grown its enterprise with the French model. Neiman’s plans to extend the model’s factors of distribution considerably over the following two years, together with launching Jacquemus males’s ready-to-wear this summer season. As well as, Jacquemus will develop “an unique expression of the model for Neiman Marcus clients.” Neiman’s indicated that it is at the moment Jacquemus’ largest U.S. distributor.
Neiman’s award program is meant to strengthen the retailer’s partnerships with luxurious designers and types, generate better enterprise with them, and acquire an edge on opponents comparable to Saks Fifth Avenue, Bloomingdale’s and Nordstrom, which is especially necessary within the present local weather of softening luxurious gross sales. This system can enhance a designer’s distribution throughout NMG’s three promoting channels — shops, e-commerce and distant promoting — and increase NMG’s technique of “retail-tainment,” which facilities on growing modern particular occasions and activations in shops. Exclusives are sometimes a part of this system.
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