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Packaging in 2022 – we have to discuss plastic

GLMTY by GLMTY
December 22, 2022
in Beauty

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FIRST HALF If there was one situation and one situation solely that dominated packaging tales this yr, it was sustainability. Packaging suppliers are engaged on decreasing their influence on the setting – Geka, for example, released its first sustainability report this year – and on the similar time, all the key producers have made pledges to cut back their reliance on single use plastic. The race is on to find a material that will be kind to the planet, wallet and allow us to continue our quest for convenience. Briefly, we wish our packaging cake and we wish to eat it too. 

Certainly, LVMH Beauty announced a strategic partnership with Origin Materials to develop a low carbon footprint packaging for the fragrance and cosmetics business centred round carbon destructive PET and bioplastic applied sciences.

In the meantime, Shiseido debuted an eco-friendly Clear Bag made of PVA, starch, glycerin and water, for its e-commerce arm and pledged to exchange bubble wrap with recyclable stuffing paper and honeycomb wrap.

And Loop Industries and L’Occitane piloted a bottle made from 100 percent PET resin, aimed toward serving to the French magnificence model to satisfy a key sustainability goal. As a part of the partnership, Loop’s brand shall be featured prominently on the packaging as well.

SECOND HALF The opposite huge story of the packaging yr was consolidation. Certainly, packaging was one of many few areas throughout the cosmetics business the place M&A exercise was brisk. We noticed Peninsula pick up ISEM Bramucci for €90 million, Carlyle mull the purchase of HCP for US$1 billion, TricorBraun snap up Neville and More, Mondi spin off its personal care components business, Ball sell its Russian arm to Arnest for US$350 million and Berlin Packaging buy Gerfran.

And staying with the finance facet of the packaging business, worryingly for packaging suppliers, ‘no packaging’ options are attracting a number of funding. We’ve seen deodorant model Wild Cosmetics raise £5 million in funding to construct on its mission to take away single-use plastics from our toilet routines and nil waste model Blueland announce a US$20 million investment to help it expand its tablet-based refill system.

WHAT’S NEXT? Certainly, refills are on the rise; Natura &Co’s The Body Shop announced a five-year plan to roll out reflll stations in stores globally and Shiseido is set to launch more than 150 refillable products onto the Chinese market by 2023, whereas Coty unveiled the first cradle-to-cradle refillable perfume.

Nonetheless, the packaging business needn’t quake in its boots simply but as a result of, regardless of all this, our cabinets are nonetheless groaning with plastic. Refills are nonetheless very a lot area of interest and packaging remains to be a ‘drawback’ – will 2023 discover a resolution to the single-use blight?

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