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New Imaginative and prescient & Mission | Board Administrators Replace 13/07/2023
The Perfume Basis UK strengthens its Board to drive progress to develop the love of perfume.
Emboldened by an up to date imaginative and prescient to harness the transformational energy of
perfume, The Perfume Basis UK has introduced collectively a brand new Board
of Administrators.
CEO, Linda Key Jackson, will proceed her management of the Basis with
Chairman Roja Dove, Roja Parfums Founder and two new Vice Chairs
Catherine Mitchell (Enterprise Improvement Skilled) and Peter Cross (Speaker
and Client Skilled).
The brand new board is made up of consultants in communication, advertising and marketing, model,
governance, digital, ambition, and retail, and the representatives of every
respectively are: Jane Boardman (M&C Saatchi Speak), Emmauelle Noyer
(Estee Lauder Corporations), Amaury De Vallois (COTY UK), Brian Stanton
(KGA), Christopher Yu (United Perfumes), Mirelle Dagger (BDB Pitmans),
Kate Hardcastle MBE (Broadcaster & Enterprise Advisor), Annalise Fard
(Harrods), and Gill Smith (The Fragrance Store).
All of the Board administrators have pledged to assist the Basis to ship on
its new imaginative and prescient and assist drive progress within the trade and develop the love of
perfume, by way of three strategic pillars – Training, Inspiration, and
Celebration.
“I’m extraordinarily excited to be a part of such a dynamic and energised group
who all share a ardour for the trade and a willpower to make sure that
the following chapter for the Perfume Basis is even bolder and braver
than the final. ̈ – Roja Dove, Chairman
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