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THE WHAT? Product sampling platform Sampler has acquired digital sampling company Abeo from Arcade Magnificence, which primarily works within the magnificence business.
THE DETAILS As a part of the transaction, Arcade Magnificence will probably be receiving a minority stake in Sampler, with each firms having entered right into a business partnership settlement, which is able to enable for manufacturers to companion with each firms to design end-to-end options for promotional actions.
THE WHY? The acquisition is claimed to additional evolve Sampler’s experience within the magnificence class and speed up its growth into Europe and the US, the place Abeo at the moment holds its workplaces.
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