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THE WHAT? Sephora introduced a world unification of its model signature, “We belong to one thing lovely,” throughout 35 markets.
THE DETAILS An immersive marketing campaign, directed by a neighborhood of ladies and that includes Selena Gomez brings the model signature to life.
THE WHY? The model signature, which debuted in North America in 2019, has spurred modifications in-store experiences and product assortments showcasing Sephora’s dedication to inclusivity and neighborhood engagement worldwide.
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