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SEPHORA STRIKES AGAIN: Sephora isn’t losing any time increasing within the U.Ok., with plans to open its second London retailer in November at Westfield Stratford City in east London.
The multibrand magnificence retailer owned by LVMH Moët Hennessy Louis Vuitton returned to the U.Ok. market final March after 18 years.
The model unveiled a 6,000-square-foot unit at Westfield White Metropolis in west London and tapped the Sugababes to carry out stay on the eve of the opening.
The shopfit was the primary of its form for the model, with double-height ceilings, tender edges, textured finishes and tall inexperienced crops dotted right here and there.
The curation has been carried out with an editor’s eye. Strolling round appears like flipping by the pages of a shiny journal with a number of slick branding, product information, exclusives, traits, suggestions and curated merchandise areas.
Courtesy Photograph
In whole, there have been greater than 135 manufacturers on provide along with a hub on the middle of the shop offering companies starting from perfume bottle engraving to skilled make-up, pores and skin remedies and diagnostics.
Manufacturers unique to Sephora U.Ok. embrace Makeup by Mario, GXVE by Gwen Stefani, One/Measurement by Patrick Starrr, Vegamour, Skinfix and Commodity.
The shop additionally debuted manufacturers in bodily retail for the primary time within the U.Ok., together with Tarte (which has its personal space close to the entrance of the shop) Glow Recipe, Supergoop, Danessa Myricks and Kosas.
The opening in March adopted Sephora’s earlier buy and rebranding of the e-commerce website Feelunique, which it had been utilizing to feed, and monitor, the excessive demand coming from the U.Ok. market.
The retailer finally unveiled an app, which it stated has been met with “unprecedented demand.”
Sephora declined to remark additional on its plans for the shop at Westfield Stratford Metropolis, which opened in 2011 subsequent door to the Olympic Park.
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