Snapchat groups up with OPI to launch nail artwork filter

THE WHAT? Snapchat has partnered with OPI to usher in a brand new AR filter that permits customers to check out nail colours or designs on the social media platform, in accordance with a report revealed by The Verge.

THE DETAILS The AR lens applies coloration and sample just about to customers’ fingernails, enabling trial earlier than buy of in style shades. The filter options an array of colours from the Coty-owned model however doesn’t embrace an e-commerce component.

THE WHY? The launch is in step with Snapchat’s wider strategic priorities, specifically to increase its direct procuring capabilities and the launch of recent unit AR Enterprise Providers, geared toward constructing its model advertising and marketing supply.