[ad_1]
LONDON — The Burberry checks have turned purple for its Lunar New 12 months marketing campaign that includes model ambassadors Tang Wei and Chen Kun with He Cong, Wang Xiangguo and Alex Schlab.
The solid was shot in Chengdu, China, by American photographer Ryan McGinley sporting items from the Chinese language New 12 months capsule assortment that merges British houndstooth checks and rose prints with the colour purple, which represents good luck and prosperity for the 12 months of the Dragon.
The Knight bag, a brand new model hero, is featured in purple with gold {hardware}. The softly structured type comes with a bridled horse clip and showcases the charging horse from Burberry’s up to date Equestrian Knight Design. It may be used both as a shoulder bag or a tote.
Different equipment within the marketing campaign embrace new eyewear types; gold-plated spear stud earrings, and a big blanket scarf utilizing the equestrian knight brand.
Final November, Wei, the internationally acclaimed Chinese language actress with main works like “Late Autumn” and “Choice to Go away” underneath her belt, was named a worldwide model ambassador.
Thought of one of the vital celebrated Asian actresses of her era, Tang has scored dozens of main awards since her silver display debut in Ang Lee’s erotic interval espionage movie “Lust, Warning.” The film scored the Golden Lion prime honor on the Venice Movie Pageant in 2007.
Burberry has seen a combined efficiency in mainland China, the place comparable retailer gross sales rose 15 p.c within the first half, with all the expansion coming from the primary three months. Within the second quarter, gross sales within the area fell 8 p.c as spending shifted offshore, in response to Burberry.
As an entire, the Chinese language shopper cluster grew by 25 p.c within the three months to Sept. 30 pushed by rich, touring Chinese language consumers who’ve been splashing their money in Japan (the place the trade charge is favorable) and in resorts similar to Hong Kong and Macao.
Burberry chief monetary officer Kate Ferry stated throughout an earnings name that the slowdown in mainland China has “prolonged” into the present quarter, though demand stays strong amongst Chinese language vacationers purchasing overseas.
[ad_2]
Source_link
