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THE WHAT? The Good Glamm Group has acquired a majority 51 p.c stake within the content-platform Tweak, owned by Actor and entrepreneur Twinkle Khanna.
THE DETAILS Acquired for an undisclosed sum, Tweak is a digital platform that concentrate on women-related matters equivalent to relationships and sustainable residing.
Following the money and inventory deal, the Mumbai-based model will operate beneath Good Media Co, led by The Good Glamm Group Founder Priyanka Gill.
Tweak Founder and CEO Khanna will proceed on this position and sit as a stakeholder in The Good Glamm Group.
THE WHY? The acquisition is claimed to allow The Good Glamm Group to get entry to the Tier I markets during which Tweak has a robust presence.
Khanna mentioned, “This strategic partnership will give Tweak India a cohesive platform to develop and optimize our strengths. In constructing a scalable enterprise, one should all the time be able to take the following leap and I’m optimistic that the merger with the Good Glamm Group will assist me pull off a Produnova with three excellent somersaults and make sure that all of us land firmly on our toes.”
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