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The top of Avon calling? Direct gross sales model strikes to Bricks and Mortar

GLMTY by GLMTY
November 15, 2023
in Beauty

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THE WHAT? Avon has introduced an ‘thrilling new chapter’ in its 137-year historical past. The Natura &Co-owned direct gross sales model is ready to open a sequence of bricks and mortar shops within the UK, Brazil and South Africa.

THE DETAILS In response to a report printed by BBC Information, the shops will likely be positioned in ‘neighbourhood communities’ and function ‘mini magnificence boutiques’. The variety of shops to be opened has but to be confirmed and it’s believed that reps will likely be supplied the prospect to run them as franchises.

THE WHY? CEO Angela Cretu informed the BBC that the corporate is trying to meet its prospects the place they’re and the increase in on-line gross sales for the reason that pandemic has led to a necessity to offer an area the place consumers can expertise the merchandise IRL. It already boasts some 63 shops in Turkey and is stocked in chosen Superdrug pharmacies within the UK.

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