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The Amazon Fashion machine has a brand new chief — Jenny Freshwater, who has been with the e-commerce firm since 2010 and is taking over the title of vice chairman of fashion and health.
That places a brand new hand on the wheel at what Wells Fargo has estimated is a $67 billion attire and footwear enterprise within the U.S. alone, together with third-party gross sales.
Freshwater was most not too long ago vice chairman of visitors and advertising and marketing know-how, which the corporate stated made her “chargeable for constructing international, cross-channel and traffic-driving advertising and marketing capabilities, together with through social media, creator development and international procuring occasions like Prime Day, Black Friday and Cyber Monday.”
Earlier than that, she held management roles in Amazon’s operations unit and served as vice chairman of forecasting.
Freshwater takes over the enterprise from Muge Erdirik Dogan, who led Amazon’s fashion business since February 2021.
Erdirik Dogan left to turn into the chief know-how officer at Nike Inc., based on a report on Bloomberg, citing a memo to Nike staff from chief government officer John Donahoe.
In February, Nike’s international chief digital info officer Ratnakar Lavu — then the corporate’s prime know-how official — left the corporate. Nike and Erdirik Dogan didn’t instantly reply to queries.
Erdirik Dogan introduced an attention-grabbing pedigree to the style business having obtained a PhD from Carnegie Mellon in optimizing provide chains in chemical vegetation.
That helped her oversee a sprawling vogue enterprise that features attire, sneakers, sports activities, open air, train gear, luxurious vogue and jewellery in addition to the Shopbop and Zappos subsidiaries.
She efficiently introduced large vogue manufacturers on board, together with Coach, which has crowed over the know-how, presentation and viewers provided on the location and features a “View in 3D” function.
Erdirik Dogan additionally led Amazon Luxurious shops enterprise, which has not attracted vogue’s megawatt high-end luxurious manufacturers, however it has made some inroads, as an example with an unique bridal assortment with Rodarte.
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