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THE WHAT? Dove is claiming to be the primary model to decide to by no means utilizing AI to characterize actual individuals in its promoting supplies. The Unilever-owned model has challenged society, media and the wonder trade to widen illustration and be clear about digital distortion.
THE DETAILS Dove’s analysis reveals that synthetic intelligence is likely one of the largest threats to the illustration of actual magnificence. Its newest marketing campaign, The Code, displays the impression of AI on magnificence and sheds gentle on the significance of girls having the facility to see actual magnificence mirrored in new and rising media.
THE WHY? With some 90 % of the content material on-line anticipated to be AI-generated by 2025, the rise of AI is a risk to ladies’s wellbeing, the model mentioned.
Alessandro Manfredi, Chief Advertising and marketing Officer, Dove, explains, “At Dove, we search a future through which ladies get to determine and declare what actual magnificence seems like – not algorithms. As we navigate the alternatives and challenges that include new and rising know-how, we stay dedicated to guard, rejoice, and champion Actual Magnificence. Pledging to by no means use AI in our communications is only one step. We won’t cease till magnificence is a supply of happiness, not nervousness, for each lady and woman.”
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