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THE WHAT? ID Logistics has introduced a brand new partnership with Wella Firm. The contract logistics agency will lead logistics actions for the hair care model in Brazil with a brand new nationwide distribution heart.
THE DETAILS The 12,000m2 facility is situated in Extrema, Minas Gerais – near the nations major industrial hubs and subsequently strengthens nationwide distribution to totally different channels. Operational 24 hours a day, it could actually deal with some 110,000 parcels per thirty days and is managed by a Management Tower, optimizing supply routes and monitoring deliveries to their vacation spot.
THE WHY? Nathalie De Gouveia, Chairman of Wella Firm in Brazil, explains, “This 12 months we’re celebrating 70 years of enterprise and innovation in Brazil. The opening of Wella Firm’s first distribution heart in Brazil marks one other essential milestone in our quest for independence and displays our dedication to elevating the requirements of the hair care business. Additionally it is a chance for us to strengthen our presence as a frontrunner within the Brazilian skilled market.”
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