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THE WHAT? YSL Beaute has teamed up with Girls’s Support in a bid to lift consciousness of gender-based violence within the UK. The L’Oreal-owned magnificence model’s Abuse Is Not Love marketing campaign goals to teach 2 million individuals worldwide on the indicators of abuse by 2030.
THE DETAILS In accordance with a report printed by WWD, the pair have launched into 16 days of activism within the UK, beginning with a sequence of coaching periods to lift consciousness and educate on easy methods to forestall home and sexual violence, held within the Home of Commons.
THE WHY? The marketing campaign was initially unveiled in 2020 and L’Oreal has pledged €150 million to the trigger as a part of its CSR program, L’Oreal for the Future.
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