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THE WHAT? Beiersdorf has reported its outcomes for the primary 9 months of the present monetary yr. The producer of Nivea noticed natural gross sales rise 11.1 % on the prior-year interval to hit €6,730 million and raised its full-year gross sales estimates accordingly to 9 to 10 % within the client enterprise.
THE DETAILS All areas reported progress for the January 1 to September 30 interval, with the Americas rising a formidable 24.5 %, the Africa / Asia / Australia zone climbing 11.2 % and Europe gaining a decent 6.4 %.
Beiersdorf’s core Nivea model placed on 10.8 % yoy whereas Derma manufacturers Eucerin and Aquaphor noticed a big 25.3 % uptick in gross sales in addition to upping their market share. Luxurious model La Prairie noticed gross sales improve a extra modest 5.5 %.
THE WHY? Vincent Warnery, CEO of Beiersdorf, reveals, “We retained the robust progress dynamic of the primary half of the yr within the third quarter and achieved broad-based, double-digit progress charges. We’re more and more reaping the rewards of our actions to make Nivea an much more world and digital model. For the primary time, our model icon has succeeded in gaining market share in all classes and areas. For the total yr, we’re elevating our gross sales steering whereas being conscious of the financial uncertainties within the fourth quarter.”
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