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THE WHAT? Contemporary has introduced Ada Lien as CEO. Lien will take over from Anne Collinet who’s transferring over to fellow LVMH-owned model, Dior the place she’ll work as Girls’s Leather-based Items, Equipment and Worldwide Coordination Director.
THE DETAILS In response to a report printed by WWD, Lien joined Contemporary in July, 2023 as Chief Model and Advertising and marketing Officer. Her CV lists quite a few roles at The Estee Lauder Firms.
THE WHY? Collinet informed LVMH workers in a memo seen by WWD, “I’m assured Ada’s expertise as a worldwide chief, alongside along with her luxurious skincare advertising and marketing experience and consumer-centric method, offers her the distinctive skill to proceed bringing the love of Contemporary to our customers.”
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