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THE WHAT? Magnificence large Coty has launched its new marketing campaign #UndefineBeauty, which is alleged to acknowledge that the present English language definitions of the time period ‘magnificence’ are ‘outdated and now not replicate the values of in the present day’s society.’
THE DETAILS The marketing campaign particularly focuses on the truth that the examples cited below the present entries for ‘magnificence’ throughout the main English dictionaries are each ‘limiting and unique.’
COTY CEO Sue Y. Nabi has written an open letter to the foremost Dictionary homes, co-signed by the Firm’s Government Committee and Senior Management Workforce, highlighting the outdated nature of their definitions, and their want for evaluation.
THE WHY? The #UndefineBeauty marketing campaign is a transparent name from Coty to embrace variety in all its types, encouraging the trade to delve deeper into the id of their shopper.
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