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THE WHAT? The Estée Lauder Firms (ELC) is opening an Atelier in Paris following a 40% improve in perfume gross sales since 2019.
THE DETAILS Set to open by 2024, the Paris Atelier will deal with perfume innovation. Positioned near ELC’s companions and suppliers, it goals to facilitate sooner product improvement and innovation. The ability will likely be managed by a specialised perfume crew, emphasising swift collaboration with exterior entities.
THE WHY? Stéphane de La Faverie, Govt Group President at ELC, believes the Atelier’s Paris location will supply better entry to sources and trade professionals. The objective is to bolster ELC’s place within the perfume market and capitalise on its present development trajectory.
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