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Since cancelling its 2019 fashion show amid a slew of backlash, Victoria’s Secret has been doing the rebrand of all rebrands.
The US-based lingerie firm fired prime executives, reworked its long-standing and notorious Angel lineup (made up of solely skinny, cis, ridiculously attractive ladies) and, finally, returned to the highlight with its VS Collective: a crew of high-profile ladies, together with soccer star Megan Rapinoe and Priyanka Chopra, who’d come on to work with the model and assist it to be extra inclusive.
Earlier this yr, phrase started spreading that the model’s iconic style present can be returning after a four-year hiatus — at one time, the most-watched broadcast on this planet — one thing later confirmed with a viral trailer.
However as we speak, we received extra information. The present is definitely a “world tour.”
The dwell occasion, which will likely be streamed and made right into a feature-length documentary, reportedly plans to showcase the abilities of 20 designers from internationally, alongside customized Victoria’s Secret creations.
“This movie is the final word expression of the Victoria’s Secret model transformation,” Raúl Martinez, the corporate’s EVP and head inventive director, mentioned in a press launch. “It is going to be pushed by style, glamour and leisure with a nod to beloved iconography from the previous however in a daring, redefined method.”
He continued, “We’re so honoured to supply our platform and have it explored by means of the lens and artistry of worldwide creatives who rejoice the individuality of girls’s tales and views.”
The Victoria’s Secret World Tour documentary will reportedly premiere in September, streaming internationally alongside a “dwell style occasion this fall.”
As for whether or not the unique Angels will return? There was no affirmation, however we are able to doubtless anticipate cameos from fashions resembling Hailey Bieber and Bella Hadid, who’ve been working with the label since its rebrand.
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