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THE WHAT? Johnson & Johnson has introduced Kenvue because the title for its deliberate New Client Well being Firm. The brand new company model is impressed by two highly effective concepts: ‘ken’, from the Scottish phrase which means data and ‘vue’, referencing sight.
THE DETAILS The brand new branding includes a distinguished ‘ok’ image, which is alleged to embody the corporate’s strengths, whereas the company title is depicted in a particular logotype in wealthy inexperienced, mentioned to work in concord with the multi-colored palette of the corporate’s portfolio of well-known manufacturers.
Use of the brand new firm brand and company model id will probably be efficient upon completion of the deliberate separation, slated for 2023.
THE WHY? Thibaut Mongon, CEO Designate, Kenvue, the deliberate New Client Well being Firm, says, “Unveiling the Kenvue model is a defining second for our stakeholders and an essential a part of the deliberate separation. We breathe life into a few of the world’s most iconic and beloved manufacturers day by day, so we harnessed that very same experience, love, and vitality into growing our new company id.”
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