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Wearable, dwelling artwork and moveable sculpture – Jonathan Anderson continues to blur the boundaries between inventive disciplines with the Loewe Spring-Summer time 2023 pre-collection marketing campaign lensed by the inimitable Juergen Teller.
Taking the thought of art-is-fashion-is-art to a meta degree, the marketing campaign additionally options artists and creatives from a number of disciplines, together with Name Me By Your Title and Bones And All (starring Timothée Chalamet and Michael Stuhlbarg) director Luca Guadagnino, Chloë Sevigny and actresses Taylor Russell and Tang Wei. It’s a merger of expertise that share the identical beliefs that Anderson has explored throughout his tenure at Loewe: how artwork, in all its expressions, is a factor of magnificence in itself.
By Teller’s lens, the humour that Anderson has been recognized to convey to his runways – from the deliberate warping of silhouettes to the surreal reinvisioning of on a regular basis gadgets into one thing to be adorned with – is given a way of humanity. Runways are one factor, however the style works greatest in-situ and Teller is the grasp of the sparse actuality and of getting his fashions to work together with their clothes and environment in a uncooked, humanistic method.
It supplies the right stability to the fantasy that Anderson explores. It’s not many photographers who may make LED screens displaying Polaroids seem like one thing you possibly can put on to seize the milk. Or the pleasure of a costume festooned with balloon-like proportions.
The marketing campaign additionally options gadgets from Chinese language Monochrome assortment which takes for its inspiration the traditional ceramic strategies of China’s Ming and Qing dynasties. These ceramics, prized amongst artwork collectors and historians, have been recognized for his or her exact magnificence and characterize centuries of persistent refinement of the craft from generations of artisans. A few of these historical items seem on ready-to-wear clothes comparable to t-shirts and sweaters alongside baggage that replicate the fragile colors used within the ceramics.
Since becoming a member of Loewe again in 2013, Anderson has introduced a way of surrealness to the world of style, playfully fusing silhouettes with objects and reframing the way in which we understand style to work. All of it, from Anderson’s collections to his collaborations, are an growth of Loewe’s connection to artwork, from the Loewe Artwork Assortment to the Loewe Basis Craft Prize.
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